Marty Rothschild

Vice President of Sales & Marketing



A few years back we had an ad campaign we labeled “A System for All Reasons” playing on the then current movie titled “A man for All Seasons.” As you can see by the movie title, it may have been more than a few years ago … time flies.

At the time we were promoting the fact that we had an insulated tray design that would fit your application … now we might say we have an “app” for that. The menu, required holding time and patient type drove the tray configuration size, style and type. Life was less complicated.

Today, Aladdin Temp-Rite® can truly say we do have “A System for All Reasons” and boy have the reasons multiplied. Yes, the drivers are still menu, holding time and patient, but the iterations have increased geometrically.

Restaurant style, select, non-select, spoken, cycle, room service, fixed, modified, host/hostess, 24 hour availability or long term, acute, geriatric, pediatric, diabetic, salt free and the list goes on. Moreover, the distance from the kitchen can be minutes or it can be miles.

The food can be produced for consumption, for inventory, hot, chilled or frozen. It can be made from scratch, convenience or made in advance.

So life is more complicated as we try to match the system to the application. One size does not fit all and that is why you see such a variety of systems on our website. The increase in the “reasons” has necessitated more systems. These systems have become the standard for healthcare meal delivery. We are all about the temperature – hot and cold.

Take a look at Heat On Demand®, Ready Chill®, Convect Rite® III, Excel® …… “systems for all reasons.” That’s just a part of always striving to be …… better by degrees.

P.S. Oh yes, …….. about those insulated trays I referenced earlier …. we still have Temp-Rite designs in that regard also!


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Toronto’s Hospital for Sick Children implements a room service program with Aladdin’s Heat On Demand.

At Toronto’s Hospital for Sick Children, the challenge was to get children healthy enough to go home. Aladdin’s Heat On Demand Ultra meal delivery system helped the foodservice staff make meals more appetizing, meeting the childrens’ nutritional needs and improving their appetites — and raised the hospital’s patient satisfaction scores.

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  • ACFSA
    August 22-26, 2010
    San Diego, CA

  • ADA
    November 6-9, 2010
    Boston, MA

  • NAFEM
    February 10-13, 2011
    Orlando, FL