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Aladdin’s Heat On Demand^® On Tray Among Top 10 Innovative Products

Hendersonville, TN - Aladdin Temp-Rite’s Heat On Demand^® On Tray meal delivery system has been chosen as a finalist in this year’s Foodservice Consultants Society International (FCSI) Educational Foundation’s Innovation Showcase in Anaheim. The 2005 FCSI Product of the Year will be chosen from these ten finalists, and will be featured in a future issue of The Consultant magazine.

By being selected for the Showcase, Aladdin is being recognized as a manufacturer whose commitment to research and development has resulted in a truly innovative product that is a clear leap forward for the foodservice industry.

Aladdin Temp-Rite^® has been the leader in foodservice innovation for over three decades, and with Heat On Demand^® On Tray has engineered another game-changing breakthrough: it’s the first meal delivery system with an active heat source actually built into the serving tray. Using Aladdin’s proven, patented Heat On Demand^® induction heat technology, Heat On Demand^® On Tray not only increases hot food holding time, but eliminates the need for pellet bases, underliners, base heaters and base lifters. Activating the heat source within the tray for ten seconds results in one hour of holding time, keeping meals hot and HACCP-safe. This makes it an unmatched solution for a healthcare facility’s everyday meal service and also an ideal solution for room service, late trays, and other unscheduled meals.

Because the entrée plate sits directly on the serving tray – not on a pellet base – meal presentation is more appealing to patients. The look is less institutional, and closer to eating at home or in a nice restaurant. In addition, preparation and clean-up time is faster since there are fewer pieces to assemble, handle, wash, and store.

“Heat On Demand^® On Tray is the evolution of the Heat On Demand^® revolution Aladdin Temp-Rite^® created in 1995, which really changed the way many healthcare foodservice departments thought about meal delivery,” said Marty Rothschild, vice-president of sales and marketing. “It enables meals to stay hotter longer, and simplifies the tray make-up process. We expect that in addition to appealing to new customers, many of the early adopters of Heat On Demand^® technology will find the Heat On Demand^® On Tray to be exactly what they need to meet today’s meal delivery challenges.”

Heat On Demand^® On Tray has a full array of support equipment, including tableware, tray dispensers, activator tables, transport racks, and meal delivery carts.

Aladdin Temp-Rite, located in Hendersonville, Tennessee, has operated in the Nashville area since 1968 and is the world leader in healthcare meal delivery systems.

For product specific information on Aladdin’s new Heat On Demand^® On Tray or to arrange a demonstration:

Marty Rothschild 1- 615-537-3737
Email: mrothschild@aladdin-atr.com
Vice President Sales and Marketing
Aladdin Temp-Rite

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